BRAND REFRESH // Express was looking to rebrand everything from their tagline to their photography style. We came up with the concept Your Life, Your Dress Code, which gives power to the individual as they celebrate their own unique sense of style.
This 360 campaign included a national TV spot, OOH, in-store signage, lookbook design, and social concepts.
Photographer: Gordon Von Steiner
YOUR LIFE, YOUR DRESS CODE
:60 Brand TV Spot
Photo Art Direction for use in lookbook, in-Store display, outdoor, and digital
Social Tiles @EXPRESS